The Wrong Music Is Worse Than No Music.
The science is clear: when the soundtrack doesn't fit the space, guests feel it before they can name it. The pace breaks. The vibe drops. Conversation falters. People leave sooner than they planned to, and spend less while they're there.
The biggest risk isn't bad music โ it's generic music. A playlist no one chose, that fits nobody specifically, signals to your guests that nothing about their experience was designed on purpose.
Your competitors who invest in custom soundtracks aren't paying for a song catalog. They're paying for the operational discipline to make every hour of every day feel intentional.
The question isn't whether music affects your business. It's whether you're choosing what it says about you.